Cleanse chaotic product data & launch new categories in hours, not months

Fireflai® helps product manufacturers, distributors, and retailers automate their Golden Data Set and enrich thousands of products without drowning in spreadsheets.

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Cleanse & enrich your master data
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Unify data across your systems
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Simplify ESG compliance
What we do

Fireflai® solves the crisis of fragmented data across the product supply chain.

Unify data from suppliers, legacy systems, internet sources, and even PDFs and spreadsheets to create a verified 'Golden Data Set'. Accelerating time-to-market, minimising dead stock, and freeing your team from manual tasks.

Illustration showing how Fireflai cleanses chaotic product data

Products pile up in spreadsheets, instead of reaching customers

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Never-ending backlogs

The constant battle of managing thousands of SKUs is costing you revenue while products gather dust.

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Manual errors drain your resources

From compliance risks to shipping fines, even the smallest human errors lead to costly disruption downstream.

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Missing information = lost customers

Your sales team wastes hours chasing missing product specs, while frustrated customers buy elsewhere.

Scale product availability &
replace chaotic workflows with AI

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Launch new categories in hours

Stay on top of churn rates and new stock without waiting months for complete and accurate product information.

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Get accurate data on autopilot

Let Fireflai catch and correct errors before they impact your business, saving millions in revenue leaks.

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A trusted source for all your products

Unify inventory across your catalogue, suppliers, and internal sales in one reliable data set.

Solutions

AI solutions built for
product-heavy businesses

From builders merchants to product manufacturers and distributors across electrical, plumbing, automotive, and engineering.

Product Enrichment

Get stock online faster & maximise sales

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Reduce human error & save countless hours.
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Replace unreliable third-party enrichment.
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Boost availability & increase conversions.

Automatically enrich thousands of products in just hours with generative AI. Fireflai® generates missing images, instructions, and product descriptions. Cutting operational costs and improving data quality across your catalogue.

Fireflai product enrichment
Master Data Management

Turn scattered data into a single source of truth

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Identify incorrect or duplicate data at scale.
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Achieve accurate & efficient data governance.
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Maintain data sets as your business grows.

Cleanse, translate, match, and merge data from manufacturers through to suppliers and retailers. Ensure accurate information flows seamlessly across your business with a Golden Data Set powered by Fireflai® MDM.

ESG Compliance
Coming soon
ESG Compliance

Simplify emissions reporting & reduce risk

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Improve your ESG scores.
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Meet regulations & stakeholder requirements.
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Save millions in shipping fines and penalties.

Fireflai® automatically validates and corrects volumetric data and country of origin across your product range. Helping you exceed sustainability targets while expanding your global operations.

Customer Story

How RS Group achieved 50% more data accuracy with Fireflai®

With an ever-changing global product range, RS group was overwhelmed by chaotic data. To streamline and automate their manual processes, we set out to create a Golden Data Set across 20 million lines of product data.

The result:

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Identified 650k duplicate products.
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Reduced data match errors by 23%.
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Translated 8 languages ready for matching.
“The partnership between RS and Fireflai has been remarkable, and the results truly speak for themselves. This is proof that, when  cutting-edge data science, ML, and Generative AI is deployed correctly, it can add significant business value at the data layer.

I would encourage other product-heavy businesses to seriously consider Fireflai, as part of their product data transformation strategy”
RS Group logo
Data Transformation Lead
RS Group
Why choose Fireflai®

Accurate, secure & scalable

Global leaders in manufacturing, distribution, and retail trust Fireflai® to streamline data operations with the latest breakthroughs in machine learning, data science, and generative AI.

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Pre-built solutions

Our tried and tested use cases are deployed seamlessly without complex integrations or in-house expertise.

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Stay in control of your data

We never share your data with third parties or use it to train our models, helping you minimise risk and keep your data operations secure.

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Results in hours, not months

Unlike other platforms, you can see results before you pay, with no hidden costs.

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Replace manual tasks with AI

Fireflai® eliminates slow and error-prone manual processes, freeing up your team to focus on other high-value tasks.

User results

See how early customers
are transforming their data

5k

New products enriched every month

UK plumbing wholesaler

20%

Products identified as missing volumetric data

Multinational electrical component manufacturer

1.7M

Products cleansed & reclassified from ERP

European industrial distributor

20M

Lines of data processed to unify system records

Global electrical & industrial distributor

Ready to test your data?

Identify hidden errors with our free health check

Get insights into your data quality with a risk-free report, delivered to your inbox in 24 hours.

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Fireflai health check
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Uncover duplicate products, empty fields and corrupted data.
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Send anything from small product lists to thousands of lines of data.
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We’ll delete your data and never share it with third parties.
FAQs

Still unsure about automating your product data?

Reach out with any questions and we’ll be happy to help.

How does Fireflai® integrate with my data?

Fireflai® customers can upload their product data to our platform using our secure upload service or grant access where your data is stored. We don't need any hard system-level integrations to get started and our access is limited to the datasets required for your needs, not one bit more.

Do I need to be a large enterprise to use Fireflai®?

No matter your size, Fireflai® is for you. We aim to lower the barrier to enterprise-grade AI software for mid-sized companies. Our subscription pricing gives you quick access to real-world solutions to scale your data operations.

Does Fireflai® conflict with investments in our ERP, PIM, or data platform?

No, Fireflai® does not compete with or displace your ERP, PIM or enterprise data platform. Many of our customers use Fireflai® to get the most value from their systems by providing high-quality data inputs.

Worried about data privacy? So are we.

Our proactive approach and rigorous safeguards keep us at the forefront of data privacy, ensuring we’re prepared for evolving changes in generative AI. Once processed, you’ll receive a complete audit trail of sources before we delete your data, helping your business remain secure and compliant.

How does pricing work?

With no upfront costs or hidden fees, our clear subscription pricing makes generative AI accessible to all businesses. Get in touch to book a demo and learn more about a plan that fits your needs.

How can I trust the accuracy of Fireflai® data enrichment against my manual team?

Our results are proven to outperform manual data teams in accuracy and speed. Adding Fireflai® to your workflow allows you to confidently scale your processes in ways that were never possible before.

Does Fireflai® come with the steep learning curve of other tools and services in our data workflow?

Our pre-built AI solutions are simple to use and eliminate the time-consuming manual work needed to keep your datasets accurate. Our team are on hand to help you process and maintain your master data without needing any technical expertise in-house.

Ready to book a demo?

Get in touch for a live demo and see how Fireflai® can transform your data operations.